In 2007, Twitter users posted approximately 1.2 million tweets. This year, that number is projected to be over 18 billion. Many large companies now have full-time Twitter social media staff – McDonalds has ten – and Twitter is still dwarfed by others. Social networking sites like Facebook and LinkedIn are poised to rival Google as search engine resources. Facebook users send over a billion messages every day. Not to be outdone, YouTube estimates it will serve 365 billion videos this year. In every demographic, social networking is on the rise; according to a new study from Pew Internet, social media usage among internet users over 50 nearly doubled in the past year, from 22% to 42%. More specifically, 47% of 50-to-64-year-old internet users and 26% of seniors ages 65 and up indicate that they now use these sites, with Facebook and LinkedIn being the main beneficiaries of mature traffic. So the question remains: how can B2B social media strategy be crafted to harvest this incredible potential?
Facebook was originally designed to let college students connect and share pictures, but with its users eclipsing 500 million, companies have realized the potential of an effective social media strategy. An estimated 20% of all tweets are related to a product or brand. With the right tools, B2B social media strategy can help:
- Increase traffic to your website
- Increase exposure to your brand/company
- Increase conversation about the brand/company
- Launch new products/services
- Receive feedback and ideas for product or business development
- Establish relationships and connections with potential customers who become your fans or followers
- Be fully integrated with all marketing programs and initiatives
Setting up a Facebook or Twitter account is easy, but creating effective social media strategy is much more complicated. Each firm has unique goals, and thus needs a distinctive social media strategy. Contact us today to work with a social media consultant who can help you build the right B2B social media strategy for your company, and escort you along the process to reach your business social networking goals.
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