Monday, August 16, 2010

Profit from the Summer Lull: Reassess Your Marketing Action Plan

Most businesses tend to slow down in the summer months. While everyone is on vacation, now is a key opportunity to generate or reassess your marketing action plan. Create an advantage by examining whether your existing marketing action plan will deliver the requested sales you need in the fall. Will you reach your goals?

Here are a few questions to ask yourself as you re-assess your marketing action plan:
  1. Are you targeting the right market? Are there new niche markets you could, or should, be addressing?
  2. Have events in the past year impacted your business model? What new trends or changes in the marketplace may impact the effectiveness of your current marketing action plan?
  3. Has your website effectively generated leads? Are prospects able to find you on search engines? If you have invested in search engine optimization, have you targeted the right keywords that drive a high level of relevant traffic?
  4. Do you have any new avenues for bringing in clients? Have your past marketing lead generation activities been successful? Measuring the results of your marketing campaigns is crucial, and an important benchmark for assessing the effectiveness of your marketing action plan.
  5. Have you invested in social media marketing? Do you know what strategy you should employ and what tools to use?
These are just a few of the questions you should be asking yourself as you begin to re-examine your marketing action plan. Remember: your marketing plan is the foundation of all of your campaigns, so it pays to use the summer to prepare for the fall—especially if you want to get ahead of the competition.

In September, people come back to work refreshed and ready to roll. With better strategic marketing planning, you’ll ensure your business comes out stronger than ever! If you want advice, consult with us to make sure you have the most effective marketing action plan for your business.