Tuesday, June 15, 2010

Get Media Coverage and Industry Articles to Boost Your Company Image and Get Clients

Just about every company would love to get media coverage on a highly trafficked website like Yahoo, CNN, or the Wall Street Journal. You want the story to be positive of course, and it has to reach your target market in order to be effective. Less news-focused industry articles in niche publications (online and offline) are another great way to get noticed.

The greatest challenge is simply securing the media coverage to begin with. Once that’s accomplished, you have to make sure the media coverage will be beneficial to your company. As a long-time marketing professional, I’ve learned the tricks for getting into the media (see the media coverage I got in an interview on CNN). Even smaller media outlets are good promotion, especially the targeted industry articles which can lead you to reach a focused target market.

Whether you’re looking to get featured industry articles or more news-oriented media coverage, it’s important to keep abreast of how information is disseminated online. Media coverage is no longer just about news networks, radio interviews or industry articles in print publications. Media coverage appears in all sorts of forms on the Internet: in blogs, web magazines and portals, RSS feeds, podcasts, and online video clips.

A great benefit is that these kinds of online news outlets are often highly targeted to a circulation with a common interest in a particular field or subject. Thus, getting media coverage or industry articles published is a great way to channel information to your target market. On top of bringing attention to your company and brand, media coverage and industry articles are an economical way to attract new clients.

We have experience “plugging” your company story into respectful media, resulting in a boost to your company’s reputation, more client opportunities and new business for your company.

The key to success is continuity. By developing a relationship and establishing contacts with the media, you can get regular stories published. Media coverage is one of the most effective ways to build a brand identity and regular incoming flow of client leads. Nonetheless, it can be a challenge to get the attention of journalists and editors who are constantly inundated with story ideas and deadlines.

Are you ready to step into the spotlight? Get some recognition for your company with media coverage and/or industry articles. Contact me and I can discuss with you how to make it happen.