Sunday, November 15, 2009

Effective Business Sales Presentation Tips

Some companies invest most of their marketing budget in reaching new clients. But once they get a lead, they do not have an effective business sales presentation to present their offerings. This is unfortunate as an effective business sales presentation is critical to converting clients.

Business sales presentations have changed quite dramatically in recent years. Here are some of the new trends, as well as some sales presentation tips:

1. Fewer face-to-face business sales presentations – Online communication has made it much easier to give business sales presentations long-distance. Face-to-face meetings are no longer necessary, and there is no need to book expensive flights across the country. Given the flight security issues that have appeared since 9/11, it is much more convenient to conduct a business sales presentation remotely.

2. Slide sequence, the key to success – Quite often, I will see a client’s business sales presentation that has all the ingredients for success, and yet it just does not work. Much of the time, it is due to the arrangement of slides. In order to have a really effective sales presentation, it is important to develop a logical slide sequence that the target market can relate to.

3. Make it short and sweet – Clients do not have the time to listen to a long business sales presentation. Avoid corny sales pitches and get to the point. Introduce the main idea right away, and then elaborate and go deeper if your prospect is interested.

4. Use visuals, diagrams and the latest business sales presentation technology - Many complex ideas can be easily explained with an image, graph, flash animation or even a brief video clip. Invest in tools to facilitate the work of your sales team.

5. Personalize the presentation to your specific audience – Your prospects should feel that the presentation is specifically geared towards them. Research shows that the more you tailor your business sales presentation to the needs of prospects, the greater the likelihood that your presentation will be perceived as valuable.

Using the latest technology and applying these sales presentation tips will ensure that you retain valuable sales. Consult with us to learn how you can get great results with your business sales presentation.