Professional web layout design and web content copywriting are increasingly important markers of a company’s credibility. Because your website is the face of your company, you should always invest in professional web layout design and outsource web content copywriting to an experienced copywriter or marketing agency. But all too often I have seen great sites, even with a professional web layout and design and great content copywriting, struggle to attract traffic. It’s a shame to see how such investments fall short of their potential. After all, what’s the point of investing in great web content copywriting if nobody is reading it? Particularly with the economic downturn we’re in, businesses can’t afford to lose money. And even a professional web layout design and featured web content copywriting are not enough to bring visitors to a site if they don’t know about it.
That’s why it’s important to think of your web site as a lead generation tool. It can be tempting to structure your professional web layout design into an electronic brochure for your products or services and to just create your web content copywriting accordingly. But while this approach can make for a great-looking site, it won’t necessarily generate traffic. To function as a lead generation tool, you need to look beyond just professional web layout design and create more strategic web content copywriting.
This means investing in Search Engine Optimization (SEO) for your web content copywriting and structuring your professional web layout design to attract more search engine traffic. Other strategies include using newsletters and email campaigns to bring targeted leads to your site, submitting your site to relevant directories, and going beyond just web content copywriting into other forms of promotional writing, such as white papers.
Professional web layout design and web content copywriting are important parts of any web site; however, with increasing online competition, they are just not enough to bring leads to your site. With the right strategy and professional SEO, you can create a web site that is a lead generation tool in its own right.